The global media network – Mindshare and Google have announced the release of ‘Mobile Garage’ to help users to get supervised by Google’s best in class mobile expertise to supercharge the mobile. Mobile Garage is not global yet but it is launched in some countries – New York, London and Singapore but will soon be covering the whole globe.
Mobile Garage will see the setting up of mobile hubs around the globe, where Mindshare clients will get access via dedicated teams to mobile strategists and product experts. The hubs will contain a mix of Mindshare and Google employees and will work for all aspects of the mobile eco-system, from search optimisation and app development, to strategy, planning and creative optimization.
Mindshare clients will be gaining a advantage in the race to harness the growing global trend of mobile usage. Search traffic to mobile has increased about 400% in the past 2 years and is continue to grow even more. In addition the project ‘Mobile Garage’ will also give Mindshare clients a competitive advantage in emerging markets, with KPCB’s Mary Meeker recently showing that mobile internet usage had surpassed desktop internet usage in India.
Nick Emery, CEO of Mindshare said: “We designed Mindshare to be open source and to work with the best partners for the benefit of our clients. It’s about trial, experimentation and speed to re-design our business. Working with Google on mobile will give our clients a competitive advantage in a key battleground both now and for the future.”
Matt Brittin, VP, Sales and Operations, Northern and Central Europe at Google said: “We have adopted a ‘mobile first’ philosophy at Google to keep pace with the rapid acceleration in consumer mobile usage. We are delighted to team up with Mindshare on a similar strategy for their clients. Mindshare have already shown strong momentum in the mobile marketing space, and have a great opportunity to lead their clients to win on mobile in the future.”
Source: Silicon India
